Sponsorship
Wizz Air shares title sponsorship of Valencia Half Marathon
Wizz Air joins Fundación Trinidad Alfonso as co-title sponsor of the Valencia Half Marathon. The fee and duration were not disclosed.
Sponsorship
Title sponsors, athlete contracts and media rights: who pays how much to be in running.
Sponsorship
Taiwan Tourism Administration Sponsors Portland Marathon for the First Time
Taiwan's tourism board sponsored the Portland Marathon for the first time to pitch wellness travel to runners. See what is known and what remains undisclosed.
Sponsorship
Nairobi Marathon sponsorship tops Ksh273m for 2026 race
Nairobi Marathon sponsorship reaches Ksh273m: Standard Chartered pays Ksh130m, 56 partners add Ksh143m, and the Ksh90m charity goal is met. See the full split.
Sponsorship
Generali replaces BMW as Berlin Marathon title sponsor after 16 years
The race becomes the Generali Berlin Marathon from 2027. The deal’s value and length are undisclosed. The organizer puts the race’s value to Berlin at €469 million in 2024.
Sponsorship
Athlos London draws 7.3 million viewers and pays out $1.06 million
The women-only track meet’s international debut paid each event winner $65,000 and reported 31.2 million social views.