Decathlon opened its tenth store in Bogotá on September 25, 2026, according to Deportes RCN. The new shop, in the Centro Comercial Santafé mall, takes the French sporting goods retailer to 22 stores in Colombia, 10 of them in the capital, per Semana, El Tiempo, La República and Estilo Digital.
The company also expects to close 2026 with five openings, which Portafolio describes as a record for its Colombian operation.
Decathlon's tenth Bogotá store opens at Santafé, taking Colombia to 22 stores
The store sits in Plaza Venezuela, on basement level 1 of the Centro Comercial Santafé, in the Suba district of northern Bogotá. Deportes RCN reports the September 25 opening date.
Not every outlet counts the network the same way. L'Express Franchise (citing Portafolio) and Redmás say the network would reach 22 stores, or 23 if the commercial island in Ibagué is included. An island is a small sales point inside a mall, not a full store.
The range covers cycling, running, fitness, swimming, racket sports, mountaineering and football. The store uses an omnichannel model: in-store advice combined with digital tools and e-commerce, so a customer can move between the shop and the website.
A record five openings in 2026, with two more planned in northern Bogotá
Portafolio reports that Decathlon expects to end 2026 with five openings in Colombia. Three have happened, and two are still plans.
- Unicentro (January)
- Santafé Medellín (June)
- Santafé Bogotá (the store opened September 25)
- Éxito Country (planned before year-end, northern Bogotá)
- Nuestro Bogotá (planned before year-end, northern Bogotá)
The last two are not confirmed openings. A Decathlon Colombia executive, not named in the source, told Portafolio: “Si logramos concretarlas, completaremos cinco aperturas en un mismo año, algo sin precedentes para Decathlon en Colombia.” In English: if the two openings happen, the company will complete five in one year, something without precedent for Decathlon in Colombia.
The backdrop is not easy. Redmás headlines a Decathlon Colombia manager calling 2026 a demanding year (“Ha sido un año exigente”) for commerce in the country.
The new store: 1,200 m², a launch team of 18 to 20 and a 9,150-customer projection
Portafolio gives the store 1,200 m² and 20 direct jobs at the start, with 25 expected later. Semana, El Tiempo, La República and Estilo Digital instead say it started with 18 staff, to be expanded if demand grows. The sources differ, and we report both figures.
Semana and El Tiempo say Decathlon projects it will activate or serve 9,150 customers in the first months. That is a company projection, not a result.
Deportes RCN quotes store director Fausto Susa, who says the location lets Decathlon reach new audiences and connect with the sports spaces in the area. This is a paraphrase of his remarks, not a verbatim quote.
For a comparison of how much each Decathlon store earns against a rival network, see Decathlon's store economics compared with Sport 2000.
Colombia in numbers: 7 million units a year and a push toward 1,000 jobs
Portafolio reports that Decathlon's first Colombian store opened in Colina in February 2017. The company will therefore mark ten years in the country in 2027.
According to the same interview, Decathlon sells 7 million units a year in Colombia and is working toward 1,000 direct jobs in the country. These are company figures and have not been audited.
| Metric | Figure | Source |
|---|---|---|
| Stores in Colombia | 22 (23 with the Ibagué island) | Semana, El Tiempo, La República, Estilo Digital; L'Express Franchise, Redmás |
| Stores in Bogotá | 10 | Semana, El Tiempo, La República, Estilo Digital |
| Openings planned in 2026 | 5 | Portafolio |
| New store size | 1,200 m² | Portafolio |
| Launch staff | 18 (four outlets) or 20 (Portafolio) | Semana, El Tiempo, La República, Estilo Digital; Portafolio |
| Customer projection, first months | 9,150 | Semana, El Tiempo |
| Units sold a year in Colombia | 7 million | Portafolio |
The sources reviewed do not discuss Latin America as a whole or the growth of Colombian retail. No wider market conclusion is drawn here.
Sources
- Portafolio: Decathlon pisa el acelerador de la expansión en Colombia: vende 7 millones de unidades al año
- Revista Semana: Decathlon abre su décima tienda en Bogotá: así es su nueva sede en el Centro Comercial Santafé
- El Tiempo: Decathlon expande su red en Colombia con una nueva tienda
- La República: Decathlon abre nueva tienda en Bogotá y amplía su presencia en la capital
- Deportes RCN: El deporte gana protagonismo en Bogotá
- Estilo Digital: Decathlon abre su décima tienda en Bogotá
This article was written with AI by the Hopone Newsroom, from the sources it cites. Figures marked “Hopone calculation” are our own arithmetic from those sources. Nothing here is investment advice.