Sponsorship
Wizz Air shares title sponsorship of Valencia Half Marathon
Wizz Air joins Fundación Trinidad Alfonso as co-title sponsor of the Valencia Half Marathon. The fee and duration were not disclosed.
Hopone Newsroom
The Hopone Newsroom covers the business and finance of running, from brand earnings to race economics. Articles are produced with AI from cited sources only.
Startups
How Strava makes money: an estimated $490 million, mostly subscriptions
Strava earns most of its revenue from subscriptions, plus brand challenges and Metro data. Revenue estimates, valuation and IPO status, with sources.
Markets
On shares fall up to 6% after Mbappé's Mao remark costs him Chinese sponsors
On Holding stock fell 3% to 6% on Oct. 27 after ambassador Mbappé's Mao remark cost him Chinese sponsors. Stifel sizes the China risk for the brand.
Races
NYC Marathon prize money and entry fees: a $969,000 purse against $315 bibs
NYC Marathon prize money totals $969,000, with $100,000 for each open winner, while entry costs $255 to $358 and lottery odds fell to about 1% in 2026.
Races
Boston Marathon prize money and entry fees: a $1.28 million purse against $260 bibs
The Boston Marathon's 2026 prize pool was $1,284,500 with bonuses. Entry fees of $260 across a 30,000-runner field point to a ceiling near $7.8 million.
Markets
Adidas posts record €1 billion quarterly profit, lifts 2026 outlook
Adidas posted a record €1,008 million Q3 operating profit and raised its 2026 outlook to about €2.5 billion. See how a €200 million tariff refund shaped the gain.
Markets
Nike shares jump 5% as investors rotate out of tech
Nike stock rose 5% on Oct. 15, 2026 as investors left tech, not on earnings. See why analysts still see about 2% upside and what the China slump means.
Brands
Adidas names outdoor and street dance as China growth drivers
Adidas CEO Gulden pitched outdoor and street dance in Shanghai. We check it against 16% H1 China sales growth, outdoor market data and rivals. See the numbers.
Races
Race bib resale market adds fraud risk as lotteries oversubscribe
Race bib resale is growing as Paris and Copenhagen lotteries turn applicants away. See the fraud cases, what organizers lose and which figures are missing.
Sponsorship
Taiwan Tourism Administration Sponsors Portland Marathon for the First Time
Taiwan's tourism board sponsored the Portland Marathon for the first time to pitch wellness travel to runners. See what is known and what remains undisclosed.
Races
Brands Rethink the Marathon Expo as Costs Rise and Sponsors Crowd Floors
Marathon expo costs are climbing and title sponsors crowd the floor, so Brooks and Saucony are pulling back. See what it means for budgets and race revenue.
Retail
Decathlon opens 10th Bogotá store, eyes 5 Colombian openings
Decathlon Colombia expansion hits 22 stores with a tenth Bogotá opening at Santafé mall, and two more planned for a record five in 2026. See the numbers.