Peak and Pace, a run club in Brooklyn, New York, generated $640,000 in revenue in 2025 (about £478,000), according to financial documents reviewed by CNBC and reported by IBTimes UK. Its founder, Owen Akhibi Herrera, is 27, and the club’s weekly Saturday runs are free.
Where the money comes from
The runs do not make money. Nearly all the revenue comes from ticketed parties, priced at $15 to $25. The club also runs comedy nights, ski trips, hikes and yoga sessions. In September 2025 it held a 5K and cultural festival on Governors Island.
The reported profit margin is 15%. On $640,000 of revenue, that is roughly $96,000 in profit (Hopone calculation).
From 12 runners to 30,000 attendees
The growth has been fast:
- 12 people came to the first run in 2024.
- About 700 runners were coming by the club’s first summer.
- More than 30,000 people attended its events in 2025.
- Herrera describes the wider community as “over 50,000 people.”
The market is crowded. New York has about 200 run clubs, and Strava data cited in the article puts the growth in global run club participation at 59% in 2024.
Why it matters for the industry
Peak and Pace shows how a run club can make money: the run brings people in for free, and the revenue comes from the events around it. That is also why brands want access to these communities. For a sponsor, a club with tens of thousands of event attendees is a direct line to an engaged audience.
“I couldn’t care less about building the biggest run club in New York. I care about building one that actually means something,” Herrera wrote on LinkedIn.
Sources
International Business Times UK: 27-Year-Old Started a Free Run Club to Make Friends — Now His Side Hustle Generates $640,000 a Year
This article was written with AI by the Hopone Newsroom, from the sources it cites. Figures marked “Hopone calculation” are our own arithmetic from those sources. Nothing here is investment advice.