Startups
How Strava makes money: an estimated $490 million, mostly subscriptions
Strava earns most of its revenue from subscriptions, plus brand challenges and Metro data. Revenue estimates, valuation and IPO status, with sources.
Explainers
How the running business works: how marathons make money, what brands earn on a pair of shoes, who owns whom.
Races
NYC Marathon prize money and entry fees: a $969,000 purse against $315 bibs
NYC Marathon prize money totals $969,000, with $100,000 for each open winner, while entry costs $255 to $358 and lottery odds fell to about 1% in 2026.
Races
Boston Marathon prize money and entry fees: a $1.28 million purse against $260 bibs
The Boston Marathon's 2026 prize pool was $1,284,500 with bonuses. Entry fees of $260 across a 30,000-runner field point to a ceiling near $7.8 million.