Sponsorship
Wizz Air shares title sponsorship of Valencia Half Marathon
Wizz Air joins Fundación Trinidad Alfonso as co-title sponsor of the Valencia Half Marathon. The fee and duration were not disclosed.
All analysis
Every Hopone story on the business and finance of running: markets, brands, races, sponsorship, startups and retail.
Markets
On shares fall up to 6% after Mbappé's Mao remark costs him Chinese sponsors
On Holding stock fell 3% to 6% on Oct. 27 after ambassador Mbappé's Mao remark cost him Chinese sponsors. Stifel sizes the China risk for the brand.
Markets
Adidas posts record €1 billion quarterly profit, lifts 2026 outlook
Adidas posted a record €1,008 million Q3 operating profit and raised its 2026 outlook to about €2.5 billion. See how a €200 million tariff refund shaped the gain.
Markets
Nike shares jump 5% as investors rotate out of tech
Nike stock rose 5% on Oct. 15, 2026 as investors left tech, not on earnings. See why analysts still see about 2% upside and what the China slump means.
Brands
Adidas names outdoor and street dance as China growth drivers
Adidas CEO Gulden pitched outdoor and street dance in Shanghai. We check it against 16% H1 China sales growth, outdoor market data and rivals. See the numbers.
Races
Race bib resale market adds fraud risk as lotteries oversubscribe
Race bib resale is growing as Paris and Copenhagen lotteries turn applicants away. See the fraud cases, what organizers lose and which figures are missing.
Sponsorship
Taiwan Tourism Administration Sponsors Portland Marathon for the First Time
Taiwan's tourism board sponsored the Portland Marathon for the first time to pitch wellness travel to runners. See what is known and what remains undisclosed.
Races
Brands Rethink the Marathon Expo as Costs Rise and Sponsors Crowd Floors
Marathon expo costs are climbing and title sponsors crowd the floor, so Brooks and Saucony are pulling back. See what it means for budgets and race revenue.
Retail
Decathlon opens 10th Bogotá store, eyes 5 Colombian openings
Decathlon Colombia expansion hits 22 stores with a tenth Bogotá opening at Santafé mall, and two more planned for a record five in 2026. See the numbers.
Races
Chicago Marathon added $756 million in 2025. What it means for 2026
The Chicago Marathon economic impact hit $756 million in 2025. See what the study covers, where its numbers don't add up and what to expect in 2026.
Sponsorship
Nairobi Marathon sponsorship tops Ksh273m for 2026 race
Nairobi Marathon sponsorship reaches Ksh273m: Standard Chartered pays Ksh130m, 56 partners add Ksh143m, and the Ksh90m charity goal is met. See the full split.
Retail
Decathlon makes 14 times more per store than Sport 2000. Now it wants half of its rival’s buying arm
Decathlon is negotiating a 50% stake in Sport 2000’s central buying company. In France it has fewer than half as many stores as Sport 2000 but six times the revenue.